Solution
The first part of the solution is the proof-of-concept. Underpinned by a user-centred and co-design approach, the research project involved key stakeholders attending a series of structured workshops to develop an outcome or product that would ensure the greatest likelihood of end user adoption.
As part of the product’s subsequent development phase, the series of co-design workshops allowed for the system requirements and resulting product – Rapid Analytics Interactive Scenario Explorer (RAISE), to be iteratively refined and validated with end users using interactive touch screens and interactive projectors at UNSW’s City Analytics Lab (CAL).
The research project also included UNSW students: four PhD students who focused on technology usability, infrastructure financing and economics, AI-based urban value forecasting, and predictive techniques based on complexity modelling for forecasting land use change dynamics; and four masters students whose role was to explore value uplift scenario options, model validation, and in particular cyber security with respect to issues such as data governance, data integrity and fraud prevention.
The end product is a revolutionary and the first-of-its-kind real estate valuation software tool. Under the product brand name of Value Australia, the data-driven interactive toolkit has a unique ‘what-if’ scenario capability technology to facilitate evidence-based solutions to support better city planning.
The AI-driven technology also enables highly accurate and transparent property valuations. This benefit led to the second part of the valuation modelling solution – commercialisation to maximise value, use, and impact. Through an extensive engagement process, the Value Australia team identified PEXA, an ASX- listed Australian company that provides digital solutions to government and industry problems in digital property conveyancing, as an ideal partner to drive the technology to market.
“UNSW has really created an innovative and interactive technology that allows instant and multiple scenarios in real time to help inform decisions, which is really a game changer for government because it saves them costs and time. The other part which is really important is that it's evidence-based,” Mark Nassif, CEO, PEXA.